Actblue
Brand refresh
Challenge
Lead a complete overhaul of ActBlue’s branding identity, with an emphasis on consistency, modernity, freshness, and humanizing approachability to their targeted demographics.
ActBlue is the major fundraising platform for progressive and political campaigns.
Solution
I updated all internal marketing collateral for ActBlue as well as their subbrands, ActBlue Support, and ActBlue Blog, across digital and paper products. I provided new logo assets, updated merchandise, and new layouts including stationery, blog graphics, and business cards with the same consistent color scheme and fresh visuals.
I received resounding positive feedback across the organization about the improved cohesiveness and usability of the current marketing collateral.
Team
Creative Direction: Mike Silva, and
Amelia Amell
Art Direction: Sasha Kleiman
Graphic Design: Sanjuana Banda
Illustration: Sasha Kleiman, and Sanjuana Banda
